At Tom’s Coffee, we believe a great coffee experience can become one of the most memorable parts of an event. Google approached us to deliver a premium workplace coffee activation that would encourage employees to connect, relax and enjoy exceptional speciality coffee in an environment that reflected the company’s innovative culture.
The project began with a pilot activation before expanding into a larger multi-day event, requiring a scalable solution capable of serving hundreds of handcrafted drinks while maintaining exceptional quality and consistency.
Corporate workplace activations demand far more than simply serving coffee. Every detail needs to work seamlessly, from queue management and service speed through to menu design, dietary requirements and guest engagement.
Google wanted the coffee bar to become a destination within the event rather than simply a refreshment point. The experience needed to feel premium, welcoming and memorable while handling high volumes of guests throughout the day.
For the live activation, Tom’s Coffee designed and delivered two fully managed speciality coffee bars, supported by experienced professional baristas and a dedicated event coordinator to ensure every aspect of the service ran smoothly.
Our team managed the complete coffee experience, including premium speciality coffee, bespoke signature drinks, matcha, premium teas, dairy and plant-based milk options, branded coffee printing and full event coordination.
Every element was carefully planned to provide a seamless guest experience while comfortably serving up to 500 handcrafted drinks per day without compromising on quality.
Rather than offering a standard coffee menu, bespoke signature drinks were created to complement Google’s creative and innovative brand.
Guests enjoyed exclusive drinks including the Cookies & Cream Latte and Cloud Caramel Cappuccino, each crafted using premium ingredients and finished with branded artwork printed directly onto the coffee foam.
These personalised drinks transformed every coffee into an interactive brand experience, encouraging conversation, engagement and social sharing while creating memorable moments for employees throughout the activation.
The activation successfully delivered a premium coffee experience that became a central meeting point throughout the event.
By combining speciality coffee, professional baristas and branded drink presentation, the coffee bar encouraged employees to pause, connect with colleagues and enjoy a high-quality café experience within the workplace.
The ability to deliver hundreds of handcrafted drinks while maintaining consistency demonstrated the importance of careful planning, experienced baristas and efficient event management.
Every corporate event has different objectives. For Google’s workplace activation, the goal was to create far more than a place to grab a coffee.
The brief was to deliver a premium café experience that encouraged employees to take a break, connect with colleagues and enjoy exceptional speciality coffee in a relaxed, welcoming environment. Every aspect of the activation needed to reflect Google’s reputation for innovation, quality and attention to detail.
To achieve this, we developed a coffee experience that combined premium speciality coffee, bespoke signature drinks, matcha, branded coffee printing and professional barista service. The result was a coffee bar that became a destination within the event rather than simply a refreshment station.
Large corporate activations also require careful planning behind the scenes. Speed of service, queue management, menu design, dietary requirements, equipment logistics and staffing all need to work together to ensure every guest receives the same high-quality experience from the first coffee to the last.
Whether serving hundreds of drinks throughout the day or creating personalised branded coffees for individual guests, our focus is always on delivering an experience that enhances the event and leaves a lasting impression.
Every event teaches us something new, and Google’s workplace activation reinforced how important coffee can be in bringing people together.
Unlike exhibitions, where guests typically visit once, workplace activations encourage people to return throughout the day. This makes consistency, efficiency and menu variety even more important. Guests expect the same exceptional quality whether it’s their first coffee of the morning or their afternoon matcha.
We also saw first-hand how personalised drinks create genuine engagement. Branded coffee printing transformed each drink into a memorable experience, encouraging conversations, photographs and social sharing while subtly reinforcing the event’s identity.
Most importantly, the activation demonstrated that a professionally managed coffee bar adds real value beyond refreshments. It creates a natural meeting place, encourages interaction and helps businesses deliver a premium experience that employees and guests genuinely remember.
At Tom’s Coffee, we apply these insights to every event we deliver, continually refining our service to ensure every coffee bar is tailored to the objectives of each client and the audience they want to engage.
Our coffee bars can comfortably serve several hundred speciality coffees during an event, depending on the number of baristas and espresso machines deployed. For larger activations, we can operate multiple coffee bars simultaneously.
Yes. Using our coffee printing technology, we can print company logos, campaign artwork, personalised messages and even selfies directly onto the foam of selected drinks, creating an unforgettable branded experience.
Absolutely. Alongside speciality coffee, we offer premium matcha, a wide selection of teas and dairy, oat and soya milk as standard.
Yes. Tom’s Coffee provides premium event coffee bar hire throughout London and across the UK for exhibitions, conferences, product launches, corporate events, brand activations and workplace experiences.
Whether you’re organising a conference, exhibition, product launch, workplace activation or corporate celebration, Tom’s Coffee delivers premium speciality coffee bars, professional baristas, branded coffee printing and unforgettable coffee experiences throughout the UK.
Get in touch today to discuss how we can create a coffee experience your guests will remember.