Tom’s Coffee has proudly partnered with Polestar since 2019, supporting the premium electric vehicle manufacturer at exhibitions, automotive showcases and brand activations across the UK.
As a returning event partner, our role extends far beyond serving exceptional coffee. Every activation is designed to help Polestar attract more visitors, encourage meaningful conversations and create memorable experiences that reflect the quality and innovation of the brand.
At the most recent Millbrook C-CIA event, Polestar wanted a premium speciality coffee experience that would encourage delegates to visit their stand, spend more time exploring their vehicles and engage with the sales team in a relaxed environment.
Automotive exhibitions are incredibly competitive environments.
Every manufacturer is competing for attention, with dozens of brands showcasing new technology, vehicles and innovations within the same exhibition space.
The challenge wasn’t simply to serve coffee.
The challenge was to create a reason for delegates to stop, stay and interact with the Polestar team.
A premium coffee experience provides exactly that.
Offering complimentary speciality coffee naturally attracts visitors, creates conversation and gives guests a reason to spend longer on the stand, allowing sales teams valuable additional time to introduce the brand and its vehicles.
Tom’s Coffee designed and operated a premium speciality coffee bar that complemented Polestar’s clean, contemporary brand image.
Our experienced professional baristas served handcrafted espresso-based drinks using our exclusive River Coffee Signature Blend, ensuring every guest received café-quality coffee while experiencing the same premium standards associated with the Polestar brand.
Every interaction was designed to feel welcoming rather than transactional. Our baristas actively engaged with visitors, creating a relaxed atmosphere that encouraged people to slow down, enjoy their coffee and naturally spend more time within the exhibition space.
This transformed the coffee bar into one of the stand’s most valuable engagement tools rather than simply a hospitality feature.
A great exhibition stand attracts attention.
A great coffee experience keeps people there.
Over many years of delivering automotive brand activations, we’ve seen first-hand how speciality coffee encourages visitors to pause, ask questions and begin conversations they might otherwise have walked past.
Coffee creates a natural environment for relationship building.
Instead of rushing between exhibitors, guests are more likely to stay, discuss the products on display and engage with the sales team while enjoying a premium handcrafted drink.
For premium automotive brands like Polestar, that additional engagement time can make all the difference.
Since becoming Polestar’s trusted coffee activation partner in 2019, we’ve supported numerous exhibitions and automotive events, helping deliver consistently premium guest experiences year after year.
One of the most valuable insights we’ve gained through our own event analysis is that a professionally operated speciality coffee bar can increase visitor dwell time on an exhibition stand by up to four times compared with stands without hospitality.
Longer dwell time creates more meaningful conversations, stronger brand recall and significantly more opportunities for exhibitors to engage potential customers.
This measurable impact is one of the key reasons clients like Polestar continue to trust Tom’s Coffee to support their exhibition programme year after year.
At automotive exhibitions, success isn’t measured by how many people walk past your stand.
It’s measured by how many stop, engage and leave with a positive impression of your brand.
Polestar needed a coffee experience that reflected the premium quality of its vehicles while creating genuine opportunities for conversations with prospective customers.
By combining speciality coffee, experienced baristas and a beautifully presented coffee bar, we helped transform hospitality into one of the stand’s most effective marketing tools.
After working with automotive brands for many years, we’ve learnt that coffee is one of the simplest and most effective ways to increase engagement at exhibitions.
Visitors rarely remember another brochure.
They almost always remember exceptional hospitality.
Creating a welcoming coffee experience encourages delegates to slow down, spend more time on the stand and interact naturally with the team behind the brand.
For exhibitors, this means better conversations, stronger relationships and a far greater return from every exhibition investment.
A premium coffee bar attracts visitors, encourages them to stay longer and creates a relaxed environment where meaningful conversations can take place. Our own event analysis has shown that coffee bars can increase stand dwell time by up to four times.
Yes. Branded coffee bars combine hospitality with marketing, creating memorable experiences that encourage visitors to interact with your team while reinforcing your brand identity.
Absolutely. We regularly provide premium coffee bars for automotive manufacturers, dealerships, product launches and exhibitions throughout the UK.
Our clients return because we don’t simply serve coffee. We create experiences that increase engagement, strengthen brand perception and help exhibitors maximise the value of every event.
Whether you’re launching a new vehicle, exhibiting at a trade show or creating a premium brand experience, Tom’s Coffee delivers speciality coffee bars that attract visitors, increase engagement and create lasting impressions.
Get in touch today to discover how a premium coffee experience can transform your next exhibition.