24 Jul Introducing the next evolution of Tom’s Coffee

When we launched Tom’s Coffee, we were known for one thing: serving great coffee at events.

Today, we’re something bigger.

We design premium hospitality experiences for global brands — at exhibitions, conferences, product launches and corporate workplaces. As the business has grown, it became clear that our identity needed to grow with it.

Our new brand is built around a single idea:

Confidence through simplicity.

Every element has a purpose.

• The custom typography is clean, engineered and deliberately spaced — created to feel precise and calm.
• Separating each letter strips away visual clutter and lets every part of the name stand on its own, reflecting the attention to detail behind every event we deliver.
• The standalone t has become our signature mark. Built to work everywhere — from coffee cups and uniforms to event spaces and digital platforms — it’s a symbol we believe will become instantly recognisable over time.
• The monochrome palette keeps the focus where it belongs: exceptional coffee, exceptional service and exceptional client experiences.

This identity wasn’t designed for where we are today. It was designed for where we’re going next.

Every decision — from the typography to the simplicity of the mark — was made with a global audience in mind. As we prepare for an exciting new chapter beyond the UK, we wanted a brand that feels equally at home on a coffee cup in London as it does anywhere else in the world.

More on that soon.

A brand should tell people who you are before you’ve said a word. This new identity reflects the business we’ve become — and the direction we’re heading over the next decade.

The logo has changed.

Our standards haven’t.

To every client, partner and member of our team who has been part of the journey so far — thank you.

We’re just getting started.