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Coffee Bars for Product Launches

A product launch lives or dies on atmosphere. Tom’s Coffee brings premium pop-up coffee bars and professional baristas to product launches across the UK and Europe – serving speciality-grade flat whites, lattes, cappuccinos and espressos that match the quality of the product you’re unveiling.

With over 14 years of events experience, we have poured coffee at launches for brands including Polestar and Skoda. We handle everything: the bar, the commercial espresso equipment, trained baristas and all stock and consumables, leaving you free to focus on the launch itself. Call 03333 444917 for a no-obligation quote.

Why a Coffee Bar Works at a Launch Event

Launches are about first impressions, and hospitality is a big part of that impression. A barista-made coffee in the hand slows guests down – they linger near the product, they talk to your team, they stay longer. That dwell time is exactly what a launch needs.

A branded coffee bar also becomes part of the staging. The bar carries your launch artwork, the cups carry your logo, and with the coffee printer your product imagery appears on the surface of the drinks themselves – a detail guests photograph and share. From press mornings to dealer events to public reveals, the coffee bar earns its place on the floor plan.

One bar with a professional barista serves 500+ drinks over an event day, so the coffee keeps pace even when the guest list is long.

What’s Included

  • 6ft three-sided coffee bar – fully brandable with your launch artwork.
  • Two-group commercial espresso machine with water management – the bar looks after its own water supply.
  • On-demand coffee grinder for fresh-ground espresso all day.
  • Professional uniformed baristas serving your guests.
  • Branded coffee cups and a laser-cut cappuccino stencil for your logo.
  • All stock and consumables included.
  • Tea and hot chocolate menu for the non-coffee drinkers.

Branding the Launch Coffee Experience

  • Branded coffee bar – wrapped with your product or campaign artwork, positioned wherever the floor plan needs a draw.
  • Branded 6oz and 8oz cups – your logo in every guest’s hand and in every photo, with a proper flat white served in a 6oz cup.
  • Coffee printer – prints your logo, product imagery or campaign messages onto the drinks. At a launch, this is the detail people remember and share.
  • Cappuccino stencil – a laser-cut stencil of your logo, included as standard.

More on our coffee printer and branded coffee cups.

Launch Events for Polestar and Skoda

Polestar branded coffee bar by Tom’s Coffee with espresso machine and grinder at a launch event

We have provided coffee bars at launch and brand events for automotive brands including Polestar and Skoda – branded bars and professional baristas serving guests while the cars took centre stage.

Where We Work

Tom’s Coffee covers launch events throughout the UK and Europe – showrooms, studios, exhibition venues and event spaces alike. We are regulars at ExCeL London and also work at the NEC Birmingham and Olympia London. Planning a wider campaign? See our brand activations and promotional coffee vans pages – and for stands at trade shows, our exhibition coffee bars.

Product Launch Coffee Bar FAQs

What does a product launch coffee bar include?

A 6ft three-sided brandable bar, two-group commercial espresso machine with water management, on-demand grinder, professional uniformed baristas, branded cups, a laser-cut cappuccino stencil, a tea and hot chocolate menu, and all stock and consumables.

Can the bar carry our launch branding?

Yes – the bar can be fully wrapped with your campaign artwork, with branded 6oz and 8oz cups to match, and the coffee printer can print your logo or product imagery onto the drinks themselves.

How many guests can you serve?

One bar with a professional barista serves 500+ drinks over an event day. For bigger launches we add baristas and machines.

Do you need mains water at the venue?

No – the espresso machine has its own water management, so the bar looks after its own water supply. That makes it easy to place the bar wherever it works best for your event.

Do you work at evening events?

Yes – talk to us about your event schedule and we’ll build the coffee service around it.

Do you serve drinks other than coffee?

Yes – a tea and hot chocolate menu is included as standard alongside the espresso-based menu.

How do I get a quote for a launch event?

Call Tom’s Coffee on 03333 444917 or use the enquiry form below with your venue, date and expected guest numbers for a no-obligation quotation.


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